Zeta Olio Extra Vergine di Oliva Classico

Zeta is a prominent brand synonymous with Mediterranean food culture in Scandinavia, particularly in Sweden. It was founded by Fernando Di Luca, an Italian immigrant who arrived in Sweden in 1961 with a passion for bringing the flavors of his homeland to his new country. The brand is celebrated for popularizing olive oil and Italian cuisine in the Swedish market.

While the brand has deep Italian roots and sources its olives from high-quality groves across the Mediterranean—often blending oils from Italy, Greece, and Spain to maintain a consistent flavor profile—it is fundamentally a Swedish-owned brand. The product shown, Olio Extra Vergine di Oliva Classico, is tailored for everyday use, featuring balanced fruitiness suitable for frying, dressing, and baking.

Today, Zeta is owned by the family-run company Gruppo Di Luca. The company continues to operate from Stockholm, Sweden, maintaining its position as a market leader in the Mediterranean food segment by combining traditional Italian culinary expertise with Swedish distribution and quality standards.