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Made O'Meter

Discover where a brand or product originates

adidas Apparel/Footwear

owneradidas AG (Germany)
originGermany
manufacturedmultipleCountries

Adidas is a globally recognized leader in the sporting goods industry, originally founded by Adolf Dassler in Herzogenaurach, Germany, in 1949. The brand's history is deeply rooted in performance footwear, specifically football (soccer) boots, and has since expanded into a vast portfolio of apparel, accessories, and professional sporting equipment.

Today, Adidas operates as a massive multinational corporation listed on the German stock exchange. While its high-tech research and design remain headquartered at the 'World of Sports' campus in Germany, the brand utilizes a highly diversified global supply chain. Manufacturing takes place across multiple countries, with the majority of production occurring in Asia—specifically Vietnam, Indonesia, and China—to meet global demand.

The brand remains under the ultimate ownership of Adidas AG. Over the decades, it has acquired and divested various other brands (like Reebok) to focus on its core 'Three Stripes' identity. As a pioneer in both sports performance and 'athleisure' fashion, Adidas continues to be one of the most significant European-owned corporations in the global market.

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