Vivi verde products

Vivi verde is the primary organic and ecological private label brand belonging to Coop Italia. Launched in 2009, the line was created to provide consumers with products that meet high environmental sustainability standards and organic certification. The range is extensive, covering everything from organic pasta and dairy items to eco-friendly detergents and bio-compostable kitchenware.

Most Vivi verde products are manufactured in Italy through partnerships with specialized local producers who comply with the brand's strict sustainability and quality requirements. As a private label, the brand is inseparable from Coop's cooperative structure, meaning it is owned by the collective members of the Italian consumer cooperatives. This unique ownership model focuses on consumer ethics and environmental protection rather than traditional corporate profit maximization.