Sure Anti-perspirant Deodorant

Sure, recognized globally under various names such as Rexona or Degree, is one of the world's most prominent deodorant and anti-perspirant brands. Its origins date back to 1908 in Australia, where it was developed by a doctor and his wife as a medicinal ointment. Over the decades, it evolved into a specialized personal care line, eventually becoming a household name in the United Kingdom and Ireland under the brand identity 'Sure'.

Manufacturing of Sure products occurs in multiple locations across Europe, Asia, and the Americas to serve local markets efficiently. The brand is deeply integrated into global supply chains, utilizing advanced aerosol and roll-on production facilities worldwide.

Today, Sure is owned by Unilever, a British multinational consumer goods giant. Unilever has maintained the brand's position as a market leader by introducing innovative technologies like 'MotionSense', which releases fragrance in response to movement. The brand remains a core part of Unilever's extensive personal care portfolio, managed from its global headquarters in London.