Joma athletic footwear and apparel

Joma is transparency-oriented Spanish sports brand that has evolved from a small shoe manufacturer into a global power in athletic apparel and footwear. Founded in 1965 by Fructuoso López, the brand is widely recognized for its high-performance athletic shoes, particularly in the football (soccer), futsal, and running categories. Over the decades, Joma has expanded its reach by sponsoring major national teams and professional clubs across diverse sports including tennis, athletics, and padel.

While the brand's design and engineering headquarters remain in Spain, the manufacturing occurs across a global network. Much of the production for footwear and apparel is distributed among factories in Asia (including China, Vietnam, and Indonesia) and South America to meet international demand efficiently. Despite its massive global footprint and presence in over 120 countries, Joma remains a family-owned enterprise, retaining the independent spirit and agility that allowed it to compete with the industry's largest multinational conglomerates.