Ego Naravni Jogurt

Ego is a well-established Slovenian brand focused on functional dairy products, particularly probiotic yogurts. The brand is known for its 'Good Bacteria' marketing and is a staple in the Balkan dairy market. This specific product, Naravni Jogurt (Natural Yogurt), carries the 'Izbrana kakovost Slovenija' (Selected Quality Slovenia) seal, which guarantees that the ingredients are sourced and processed within Slovenia.

The brand was originally developed by Ljubljanske mlekarne, the leading dairy company in Slovenia. Over the years, the company underwent various ownership changes, eventually becoming part of the French multinational dairy giant Groupe Lactalis in 2013. Today, Ego remains a core brand within the Ljubljanske mlekarne portfolio, benefiting from local production expertise and international distribution networks under Lactalis ownership.