Made O'Meter
Discover where a brand or product originates
TREK is a well-known brand specializing in plant-based, protein-rich snacks. The Cocoa Protein Oat Bars are a staple of their product line, featuring gluten-free oats and plant protein. The brand was founded in the United Kingdom by Natural Balance Foods, a company focused on creating healthy snacks with minimal processing.
In 2015, the brand's parent company, Natural Balance Foods, entered into a major partnership where Lotus Bakeries acquired a majority stake. Today, TREK is part of the Lotus Bakeries portfolio, a Belgian multinational company famous for its Biscoff products. While the ultimate ownership resides in Belgium, the manufacturing of TREK products remains primarily centered in the United Kingdom to serve its core European markets.
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