3Bears Granola Hafer Crunch

3Bears is a modern food brand specializing in high-quality oat products. Founded in Munich by Caroline and Tim Nichols, the brand gained significant public attention after appearing on the German pitch show Die Höhle der Löwen (the German version of Shark Tank). The brand's philosophy focuses on natural ingredients, avoiding refined sugars, and utilizing regional ingredients whenever possible.

Manufacturing takes place in Germany, primarily in the southern regions where the brand collaborates with traditional mills to process their signature oat flakes. While the brand initially started with porridge mixes, it has expanded its portfolio to include various granola (Oat Crunch) varieties and oat bars. The company remains an independent German entity, largely controlled by its founders, continuing to push for innovation in the healthy breakfast segment.