Ben's Original (formerly Uncle Ben's) Creamy Curry Rice

Ben's Original, formerly known as Uncle Ben's, is one of the world's most recognized rice brands. The brand's history dates back to the 1940s in the United States when it was launched by Converted Rice Inc., which was later acquired by Mars, Incorporated. The brand is famous for its 'converted' rice process, which parboils the rice to preserve vitamins and minerals. In 2020, the brand underwent a major global rebranding to Ben's Original to address racial stereotypes associated with its previous name and imagery.

Today, the brand is owned by the American multinational Mars, Incorporated. While founded in the United States, manufacturing is distributed across several global locations to serve local markets. For the European market, products like the Creamy Curry Express rice are frequently produced in facilities in King's Lynn, United Kingdom, and Olen, Belgium. Mars continues to manage the brand as a key part of its Food & Nutrition segment, focusing on convenience and nutritional value.