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Duru is a prominent global brand specializing in personal care products, particularly soap bars, shower gels, and colognes. The brand has its roots in Turkey, where it was established as part of the Evyap company's portfolio. Evyap remains one of the largest private soap and personal care manufacturers in the world, maintaining a strong heritage of traditional soap production while expanding into modern hygiene categories.
As indicated by the packaging and barcode prefix '869', the product is manufactured in Turkey, where Evyap operates massive production facilities. The brand is recognized for its high-quality ingredients and variety, ranging from traditional olive oil soaps to modern floral and fruit-scented cleansers. Duru has successfully grown from a local Turkish brand into an international household name, with distribution and ownership remaining within the family-owned Evyap Group, headquartered in Istanbul.
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