LU Prince Original sandwich biscuits

Prince is a well-known brand of sandwich biscuits consisting of two round crackers with a cocoa-flavored cream filling. The brand was originally created by the Belgian chocolatier and biscuit maker Edward de Beukelaer in 1894 to honor the Prince of Belgium. The iconic character seen on the packaging has evolved over time but remains a staple of the brand's identity.

Today, the brand belongs to the LU (Lefèvre-Utile) portfolio, which was acquired by the American multinational Mondelēz International (formerly Kraft Foods) in 2007. Manufacturing primarily takes place in Europe, with a major production facility in Herentals, Belgium, which serves as a global hub for the brand's biscuit production. The brand is highly popular in France, Belgium, and Northern Europe.