Made O'Meter
Discover where a brand or product originates
Jack Wolfskin is a premier German brand specializing in outdoor apparel, footwear, and equipment. Founded in 1981 in Frankfurt by Ulrich Dausien, it grew to become one of the largest providers of outdoor products in Europe, known for its iconic 'paw print' logo.
While the brand maintains its design and engineering roots in Idstein, Germany, its manufacturing is global. Production takes place across various countries, primarily in Asia (such as Vietnam, China, and Cambodia) and parts of Europe, adhering to high sustainability and social responsibility standards.
In 2019, the brand was acquired by Topgolf Callaway Brands Corp. (formerly Callaway Golf Company). This acquisition integrated Jack Wolfskin into a global portfolio of lifestyle and performance brands, providing the resources to expand its presence in North American and Asian markets while maintaining its core identity as a German outdoor pioneer.
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