Evax Liberty sanitary pads

Evax is a leading brand in the feminine hygiene market, specifically tailored for the Spanish and Portuguese regions. It was originally established in Spain by Arbora & Ausonia, a company that became a major player in the absorbent products industry. The brand is well-known for its innovative approach to sanitary products, notably for being among the first to introduce 'winged' pads and the 'Liberty' line, which uses a proprietary material called Flexicel.

Today, the brand is under the ultimate ownership of Procter & Gamble (P&G), following their acquisition of the remaining stake in Arbora & Ausonia in 2012. While the brand has deep Spanish roots, manufacturing for such products is often centralized in high-capacity facilities across Europe, with Hungary serving as a primary production hub for P&G's feminine care products sold in the Mediterranean market.