ja! Kaffee-Filter

The product shown is a box of coffee filters from the brand ja!, which is the well-known entry-level private label of the German retail giant REWE Group. Established in 1982, the ja! brand was created to provide consumers with high-quality daily essentials at discount prices, allowing REWE supermarkets to compete effectively with dedicated discount chains like Aldi and Lidl.

While the brand is owned by the Cologne-based REWE Group, the manufacturing of these specific coffee filters is handled by Konos GmbH, a specialized paper conversion company located in Nossen, Germany. Konos itself is a subsidiary of the Swiss company Papierfabrik Netstal AG. According to manufacturer details, the raw filter paper is typically produced at their paper mill in Netstal, Switzerland, before being converted and packaged into the final coffee filters in Germany. This ensures a consistent European supply chain that adheres to strict food safety and environmental standards, such as the use of unbleached, compostable fibers.