Made O'Meter
Discover where a brand or product originates
Bucovina is a prominent Romanian brand of natural mineral water, originating from the Vatra Dornei area in the Eastern Carpathian Mountains. The water is sourced from high-altitude springs in protected areas, specifically from the Călimani National Park region, which ensures its purity and low mineral content (oligomineral).
Historically, the brand was developed within the Romanian market and became a household name associated with balance and health, as reflected in its slogan 'Sete de echilibru' (Thirst for balance). The brand's manufacturing remains strictly localized in Romania to maintain the integrity of its geological source.
In terms of ownership, Bucovina was acquired by the Maspex Wadowice Group, a major Polish multinational food and beverage company. Under Maspex, the brand has seen significant expansion and modernization. Maspex remains the ultimate owner, managing the brand through its Romanian subsidiary, ensuring that while the capital and strategic management are Polish-led, the product remains a quintessentially Romanian natural resource.
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