Jules striped shirt

Jules is a well-known French menswear brand that specializes in urban and casual fashion. Founded in 1987 in Roubaix, France, the brand was initially created to offer stylish yet affordable clothing for young men. Over the years, it has become a staple of the European high street, particularly in France and Spain.

The manufacturing of Jules products typically takes place in multiple countries, often across Asia and North Africa, where the brand partners with various textile factories to produce its vast seasonal collections. Since 2019, Jules has been part of a significant merger under the FashionCube ecosystem, which aims to push more sustainable and responsible fashion practices.

Today, the brand is owned by the Mulliez Family Association (Association Familiale Mulliez), a powerful French holding group that also oversees major retailers such as Auchan and Decathlon. The brand has prioritized eco-conception in recent years, rebranding with a focus on 'Men in Progress' to reflect shifting consumer values regarding social and environmental responsibility.