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PartyLite is a direct sales brand specializing in premium home fragrances and scented candles. The brand's history dates back to 1909 when schoolteacher Mabel Baker began making bayberry candles in Cape Cod, eventually leading to the formation of Colonial Candle. PartyLite was officially established as a separate direct-selling entity in 1973.
The brand is renowned for its high-quality waxes and diverse range of home decor accessories. While the brand has global reach, much of its production remains based in the United States to maintain quality standards. Since 2016, the brand has been part of the Luminex Home Decor & Fragrance Group, a global leader in the candle industry formed through the merger of Candle-lite and PartyLite.
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