Made O'Meter
Discover where a brand or product originates
Borotalco is an iconic Italian personal care brand with a legacy dating back to 1878, when the pharmacist Henry Roberts developed the original formula for his 'Borotalk' powder in Florence, Italy. The brand became synonymous with high-quality talcum powder known for its unique scent and absorbent properties. Over the decades, the product line expanded into deodorants, shower gels, and soaps, maintaining its status as a staple in Italian households.
The Borotalco brand is currently owned by Bolton Group, an Italian multinational corporation that acquired the personal care division of the Roberts company. Most Borotalco products, including its pressurized spray deodorants, continue to be manufactured primarily in Italy. As a centerpiece of the Bolton Group's personal care portfolio, Borotalco remains a market leader in the Mediterranean region, celebrated for its blend of traditional fragrance and modern sweat-protection technology.
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