Blue Moon Belgian White

Blue Moon Belgian White is a popular Belgian-style wheat ale first brewed in 1995 at the Sandlot Brewery in Denver, Colorado. The brand was created by Keith Villa, who took inspiration from traditional European brewing techniques to create a refreshing beer characterized by its signature garnish of an orange slice. Despite its name and style, the brand's origins are rooted in the United States.

Over the years, the brand's ownership has evolved alongside major consolidations in the brewing industry. Originally part of Coors Brewing Company, it became part of the MillerCoors joint venture and is now a flagship brand within the Molson Coors Beverage Company portfolio. Today, it is manufactured in several locations worldwide, including major facilities in the USA and through international distributors and brewing partners in markets like Brazil, where it is often imported or bottled locally by companies like Heineken Brasil under distributive agreements.