Lay's Clássica potato chips

Lay's is one of the most recognizable snack brands globally, originally founded in the United States in the 1930s by Herman Lay. In Brazil, the brand is part of the Elma Chips portfolio, which was created through a partnership between Elma and PepsiCo in 1974. Today, Lay's is a cornerstone of PepsiCo's global food division.

The product shown is manufactured locally in Brazil to serve the regional market, following strict quality standards for potato selection and frying. While the brand is American in origin, its Brazilian operations are integrated into the PepsiCo do Brasil subsidiary, and the ultimate ownership remains with PepsiCo, headquartered in Purchase, New York.