Mr. Proper Multi-Surface Cleaner

Mr. Proper is a globally recognized household cleaning brand, famous for its iconic muscular mascot. Originally launched as 'Mr. Clean' in the United States in the late 1950s, the brand was expanded internationally under various names, with 'Mr. Proper' being the most common designation used across Europe, Asia, and Africa. The brand revolutionized the home care market by offering high-performance synthetic cleaners that replaced harsher traditional methods.

Today, the brand remains a flagship property of the American multinational Procter & Gamble. Its manufacturing is highly decentralized, with production facilities located in numerous countries to serve regional markets efficiently. The brand continues to lead the surface cleaning category through innovation in liquid formulas, spray technologies, and cleaning accessories like specialty sponges.