Niely Gold Recarga de Queratina hair treatment

Niely Gold Recarga de Queratina is a popular Brazilian hair treatment product designed for deep hair fiber reconstruction. Originally founded in Nova Iguaçu, Rio de Janeiro, the brand became a household name in Brazil for offering professional-quality hair care at accessible prices.

The brand was acquired by the French beauty titan L’Oréal in 2014, which integrated Niely into its Consumer Products Division. This move allowed Niely to benefit from L’Oréal’s advanced research and innovation while maintaining its local identity and manufacturing presence in Brazil, specifically catering to the diverse hair textures of the Latin American market.