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TRESemmé is a specialized hair care brand that was founded in 1947 by Edna Emme and the Godefroy Manufacturing Company in St. Louis, Missouri, USA. Originally marketed as a professional salon-exclusive line, the brand name is a phonetic play on the French for 'well-loved' (très-aimé) and the founder's surname.
Today, TRESemmé is owned by Unilever, a British multinational consumer goods company. While the brand has global reach, the products sold in the Brazilian market, such as the 'Blindagem Antiumidade' line shown in the image, are primarily manufactured locally in Brazil to meet regional demand and hair type specificities. Unilever oversees the brand's distribution and production across major markets worldwide.
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