NOCCO Passionite energy drink

NOCCO (No Carbs Company) is a Swedish brand of functional beverages that has rapidly gained international popularity since its launch in 2014. The 'Passionite' flavor is part of their sugar-free, carbonated energy drink range, typically fortified with BCAA (branched-chain amino acids), caffeine, and vitamins.

While the brand was founded and is headquartered in Stockholm, Sweden, the manufacturing of the aluminum cans and the beverage itself is primarily handled by large-scale contract manufacturers in Austria. The brand is owned by the Swedish company Vitamin Well AB, which is in turn owned by the private equity firm Bridgepoint Group. This ownership structure has enabled NOCCO to expand its distribution significantly across Europe and North America, positioning it as a key player in the fitness and wellness beverage sector.