WE Fashion clothing

WE Fashion is a prominent European fashion retailer that originated in the Netherlands. Originally founded as a wholesaler called HIJ (and later embracing the womenswear brand Zij), the company merged its identities into the unified WE brand in 1999 to create a more cohesive international image. Today, the brand is known for providing contemporary, accessible fashion for men, women, and children with a focus on 'better moments' through style.

Manufacturing for WE Fashion products takes place across a global network of suppliers, primarily located in regions known for textile production such as Turkey, Bangladesh, China, and India. While the design and conceptualization happen at their headquarters in Utrecht, the brand maintains strict sustainability and ethical guidelines for their third-party factories. Ownership has remained within the Logo International group, controlled by the Westerman family, who have steered the company through various market evolutions to maintain its status as a staple of the European high street.