Santa Cruz Organic Fruit Juice

Santa Cruz Organic is a pioneering brand in the organic food industry, deeply rooted in the sustainability movement of Northern California. Founded in the early 1970s, the brand initially gained popularity in Santa Cruz for its natural fruit juices and apple sauces, emphasizing organic farming practices and non-GMO ingredients.

Over the decades, the brand's commitment to environmental responsibility evolved, eventually becoming part of a larger corporate framework. Today, it operates as a specialized brand under The J.M. Smucker Company. Manufacturing remains primarily focused in the United States, adhering to strict organic certification standards. The brand continues to be a leader in the juice category, recognized for its iconic glass bottles and dedication to clean-label products.