iQOO Smartphone

iQOO, which stands for "I Quest On and On," is a high-performance consumer electronics brand that primarily focuses on smartphones designed for gaming and power users. Launched in 2019, the brand was created to offer flagship-level specifications, such as advanced cooling systems and high-refresh-rate displays, often at a more competitive price point than traditional premium devices.

While iQOO operates with its own distinct brand identity and marketing strategies, it was originally established as a sub-brand of Vivo. Both brands are part of the larger BBK Electronics ecosystem, which also includes prominent names like Oppo, OnePlus, and Realme. Manufacturing is primarily centered in China, although the brand has expanded its production footprint to India to support its significant presence in the South Asian market.

In the years since its inception, iQOO has transitioned into a more independent entity within the BBK group, specifically in markets like India, while continuing to leverage the research, development, and supply chain infrastructure of its parent company, Vivo. This allows the brand to maintain high standards of quality and innovation while focusing on its niche of extreme performance and cutting-edge mobile technology.