Primo Pasta

Primo is a quintessentially Canadian brand that has been a staple in kitchens since its founding in 1954 by Joseph Primo. The brand is deeply rooted in the Canadian agricultural landscape, famously utilizing 100% Canadian durum wheat for its pasta products. This commitment to local sourcing is a core part of the brand's identity and appeal in the North American market.

Over the decades, the brand's ownership has evolved through various corporate mergers and acquisitions. Today, Primo is a major brand under the umbrella of Italpasta Limited, an independent Canadian company based in Brampton, Ontario. As we look toward 2026, the brand remains a flagship for Canadian-made Italian-style food products, maintaining its manufacturing facilities within Ontario to ensure quality and support the local economy.