Wheat clothing

Wheat is a renowned Danish children's fashion brand established in 2002 by Charlotte and Peter Galsgaard. The brand is celebrated for its signature hand-drawn prints, natural fabrics, and Scandinavian design aesthetic, focusing on soft qualitative materials suited for children's active lives.

Wheat operates as a family-owned enterprise under its original founders. While the design and conceptual work are rooted in Denmark, production is outsourced to global manufacturing hubs including China and Vietnam to maintain a balance of quality and scale. The brand has expanded significantly across Europe and North America, positioning itself as a leader in sustainable and functional children's wear.