Rexona Men Xtra Cool antiperspirant spray

Rexona is a world-leading brand in the personal care industry, originally founded in Australia in 1908. It was created by Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company. The brand quickly gained popularity for its effective hygiene products and was eventually acquired by Unilever, who expanded its presence globally. In markets such as the United Kingdom, Ireland, and East Asia, the brand is known as Sure, while in the USA and Canada, it is marketed as Degree.

Today, Rexona is owned by the British multinational Unilever. Manufacturing takes place in several strategic locations around the world, adapting to regional market needs. The 'Xtra Cool' and 'Sensitive' variants shown are part of their high-performance 72-hour protection line, utilizing MotionSense technology which responds directly to body movement. The ultimate ownership remains with Unilever, headquartered in London, United Kingdom.