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Xenos Home Goods

ownerNieuwgeluk Group (Netherlands)
originNetherlands
manufacturedmultipleCountries

Xenos is a prominent Dutch retail chain specializing in home goods, kitchenware, and gifts. Founded in 1973 by SHV Holdings (Steenkolen Handels-Vereeniging) as part of the P. de Gruyter & zn discount store experiment, the brand's name translates to 'stranger' or 'guest' in Greek, reflecting its focus on imported, unique, and exotic products.

While the brand originated in the Netherlands, its manufacturing is highly decentralized. Products are sourced from multiple countries, including China, India, and various European nations, to maintain its competitive discount pricing. In 2018, ownership shifted when the Blokker family sold the brand to Abénex, a private equity firm, and its current management team. As of 2026, Xenos continues to operate as an independent retail entity based in the Netherlands, focusing on a mix of functional kitchenware and decorative home accessories.

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