Milo Ull og Silke laundry detergent

Milo is an iconic detergent brand specialized for wool, silk, and delicate fabrics. It was originally developed in Norway by the company Lilleborg, which later became a part of the Orkla Group. The product shown, 'Milo Ull og Silke', is specifically formulated to care for animal-based fibers that require gentle pH-balanced cleaning without enzymes that could damage the fabric.

The brand has a long-standing history in the Norwegian market and is recognized for its pink packaging. It is produced locally in Norway, maintaining its position as one of the most trusted household names for fabric care. Today, the brand is owned by Orkla Home & Personal Care, a major Nordic consumer goods company headquartered in Oslo, Norway.