Vimto Fruit Drink

Vimto is a unique fruit-flavored soft drink originally created in 1908 in Manchester, England, by John Noel Nichols. Originally marketed as a health tonic under the name 'Vim Tonic,' its distinctive blend of grapes, raspberries, and blackcurrants—enhanced with a secret recipe of herbs and spices—eventually transformed into a popular carbonated and cordial beverage.

Today, the brand is owned by Nichols plc and has grown into a global phenomenon. While it remains a staple in British culture, it has achieved massive success in the Middle East, where it is a traditional choice for breaking the fast during Ramadan. Manufacturing is spread across various regions; in the UK, production is outsourced to third-party partners like Refresco, while international markets such as Saudi Arabia, Yemen, and several African nations produce the drink under local licensing agreements.