Deliciously Ella Cacao & Almond Oat Bar

Deliciously Ella is a British plant-based lifestyle brand founded by Ella Mills (née Woodward) in 2012. It began as a recipe blog and evolved into a physical deli in London before launching a wide range of natural food products in retail stores. The Cacao & Almond Oat Bar is part of their snack line, focusing on gluten-free oats and natural ingredients without artificial additives.

While the brand started as a family-run business led by Ella and her husband Matthew Mills, it was acquired by the Swiss food giant Hero Group in 2024. This acquisition was aimed at scaling the brand globally. Despite the change in ownership, the brand maintains its headquarters and primary manufacturing operations within the United Kingdom to serve its core European market.