Tchibo Gold Selection

Tchibo Gold Selection is a premium instant coffee known for its rich and intense flavor profile. The brand originated in Hamburg, Germany, where it was founded in 1949 by Max Herz and Carl Tchilling-Hiryan. The name 'Tchibo' is actually a portmanteau of the co-founder's last name (Tchilling) and the German word for bean (Bohne).

The product is manufactured across several facilities in Europe to serve the global market, with a significant amount of production occurring in Poland and Germany. The brand remains under the ownership of the Herz family through their holding company, Maxingvest AG. Over the decades, Tchibo has evolved from a pure mail-order coffee business into an international retail and consumer goods giant, maintains a unique business model that includes non-food products and dedicated boutique shops.