Mei Asia Wasabi Green Peas

Mei Asia is a private label brand specialized in offering authentic Asian-inspired snacks and condiments to European markets. These Wasabi Green Peas are a classic example of fusing traditional Japanese flavours with modern snacking convenience. The product itself is manufactured in Thailand, utilizing local agricultural resources and expertise in snack production to meet the demand for spicy legume-based snacks.

The brand is owned by the Belgian retail group Colruyt through its subsidiary Retail Partners Colruyt Group. While the packaging heavily features Japanese cultural motifs and the national flag to denote the recipe's origin, the commercial ownership and distribution are firmly rooted in Belgium, where the parent company manages several discount and boutique grocery chains.