Mcennedy American Way Bourbon BBQ Pork Rib Rack

Mcennedy American Way is a private label brand created and owned by the German discount supermarket chain Lidl. Despite its American-themed branding, which uses the tagline 'American Way' and imagery associated with the United States, the brand is European in origin. Its purpose is to provide Lidl's customers with a range of American-style products, such as ribs, burgers, peanut butter, and snacks.

The products under the Mcennedy label are manufactured by various third-party suppliers throughout Europe, particularly in Germany and Spain, to meat Lidl's distribution needs. The brand remains a core part of Lidl's international offerings, specifically during their popular 'American Week' promotions, and is managed centrally by the Lidl Stiftung & Co. KG headquarters.