Rema 1000 Tortilla Wraps med mais

This product consists of corn-flavored tortilla wraps sold under the private label brand of Rema 1000, one of Norway's largest grocery chains. The product is part of their 'TexMex' range, which is specifically designed to offer affordable international flavors to the Scandinavian market.

Ownership of the brand lies with Reitangruppen (now Reitan Retail), a family-owned Norwegian conglomerate founded by Odd Reitan. While the brand is Norwegian, the manufacturing of their flatbread and tortilla products often takes place in specialized facilities in Sweden or the Netherlands to leverage large-scale production capabilities available in the EU.

The Rema 1000 brand has successfully expanded from its origins in Trondheim, Norway, to become a dominant player across Scandinavia and Denmark, focusing on a high-volume, low-cost model. As a private label, Rema 1000 controls the entire supply chain from sourcing to retail, ensuring the product fits the specific taste preferences of the Norwegian consumer base.