Magnum Euphoria Pink Lemonade ice cream tub

Magnum is a globally recognized premium ice cream brand originally launched in Belgium in 1989. Known for its signature thick chocolate coating, the brand was developed by Ola in cooperation with the Belgian chocolate producer Callebaut. Today, the Euphoria range represents one of the brand's creative flavor innovations, featuring a mix of textures including popping candy and fruit-infused chocolate.

Manufacturing for Magnum products occurs in several locations worldwide to serve different regional markets. Key production facilities are located in countries such as Hungary, Germany, Italy, and the United Kingdom. As of 2026, the brand remains centrally owned by the British multinational Unilever, which manages Magnum as part of its global ice cream portfolio.