Beauty of Joseon Revive Eye Serum

Beauty of Joseon is a leading South Korean skincare brand that has achieved global cult status by bridging the gap between historical wisdom and modern dermatological science. The brand's philosophy is rooted in Hanbang, traditional Korean herbal medicine, which focuses on skin balance and long-term health. The Revive Eye Serum specifically blends 10% Ginseng root extract with 2% Retinal liposome to address fine lines and improve skin elasticity, effectively modernizing ancient ingredients for contemporary routines.

While the brand is deeply inspired by the 19th-century Korean encyclopedia Gyuhap Chongseo, which detailed the beauty secrets of the Joseon Dynasty upper class, it is a relatively modern company founded in 2016-2017. Interestingly, the brand first found massive success in the United States and global markets via social media before gaining significant traction in its home country. Despite its international popularity, all authentic products remain exclusively manufactured in South Korea, leveraging the country's advanced research and development facilities in regions like Gyeonggi-do and Incheon.