Made O'Meter
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This product is a seasonal confectionery item under the brand Feestelijk Plus, which is a private label specifically owned and distributed by the Dutch supermarket chain PLUS. The brand specializes in festive and seasonal treats like these caramel sea salt milk chocolate eggs, often featuring Fairtrade certification to highlight social responsibility in cocoa sourcing.
Historically, the PLUS brand emerged from the Cooperative Sperwer Group based in the Netherlands. As a private label, the production is typically handled by third-party Dutch confectionery manufacturers that meet the cooperative's quality and sustainability standards. The brand represents a significant player in the Dutch retail landscape, focusing on fresh and local product offerings.
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