K-Purland Pfeffer-Hüftsteak

K-Purland is a proprietary private label brand belonging to the German retailer Kaufland. The brand specializes in meat and sausage products, emphasizing a vertically integrated supply chain where the retailer manages its own slaughtering and processing facilities, particularly in Germany. This 'Let's BBQ' peppered hip steak (Pfeffer-Hüftsteak) is part of their seasonal and specialty marinated meat range.

The brand is owned by the Schwarz Group, one of the world's largest retail conglomerates. Because Kaufland operates its own meat processing plants (Fleischwaren-Eigenproduktion) in locations such as Heilbronn, Möckmühl, and Osterfeld, the product is typically manufactured directly by the company within Germany to ensure quality control from slaughter to the retail shelf.