Maxell AA Alkaline batteries

Maxell is a prominent Japanese brand with a history rooted in energy and storage technology. Founded in 1960 as a subsidiary of Nitto Denko, the brand's name is a portmanteau of "Maximum capacity dry cell," reflecting its original focus. While historically associated with Hitachi (as Hitachi Maxell), it operates today as Maxell, Ltd., an independent public company headquartered in Tokyo.

Manufacturing of Maxell batteries occurs across several global facilities to serve different market tiers and regions. Premium lines like the Digital XL are often manufactured in Japan, while standard alkaline products (like the GD or Global Design series) are typically produced in China or Indonesia. This diverse manufacturing base allows the company to maintain high-quality standards while ensuring competitive global distribution.

As of 2026, Maxell continues to evolve as a business-to-business (B2B) and consumer electronics leader, emphasizing micro-batteries and advanced materials. The brand remains under the ultimate ownership of Maxell, Ltd., a publicly traded entity on the Tokyo Stock Exchange, with a significant presence in international markets including the UK and Europe through its dedicated subsidiaries.