Vivi Bene Selex Brodo Vegetale

Vivi Bene (often branded as Vivi Bene Selex or simply Vivi) is a health-conscious private label brand belonging to the Selex Gruppo Commerciale. Originally founded in Italy to cater to consumers seeking nutritional balance and organic options, the brand focuses on items ranging from gluten-free snacks to reduced-sodium seasonings. Manufacturing for this specific vegetable broth typically takes place within Italy through a network of specialized food processing partners that meet the quality standards of the Selex group.

The ultimate owner, Selex Gruppo Commerciale, is one of the largest retail procurement and distribution groups in Italy. It operates as a voluntary union of several independent Italian retail companies, allowing them to remain competitive through shared branding and supply chain scale. As a purely Italian entity, the brand represents a strong presence in the Italian domestic supermarket sector.