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Rauch Juice Bar is a premium line of refrigerated, non-concentrated juices and smoothies from the renowned Austrian beverage producer Rauch Fruchtsäfte. The brand is celebrated for its commitment to high-quality ingredients and 'not from concentrate' recipes, positioning itself as a fresh, healthy option in the European chilled beverage market.
Originally founded in Rankweil, Austria, the brand remains a family-owned enterprise. While the primary production continues to take place in Austria to maintain quality standards, Rauch has expanded its manufacturing footprint with production facilities in Hungary and Serbia to serve a growing international market.
As of 2026, Rauch Fruchtsäfte GmbH & Co OG remains the ultimate owner of the brand. It is one of the largest fruit juice producers in Europe, not only managing its own household names like Happy Day and Bravo but also acting as a critical strategic partner and contract filler for global brands like Red Bull.
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