Auchan Private Label (Zenalco)

This product appears to be a snack item sold under the private label branding of Auchan. The packaging explicitly mentions that it is manufactured and/or packaged in the European Union for Zenalco S.A.U., which is the centralized purchasing and logistics power for the Auchan Group (known as Alcampo in Spain).

The brand origin is rooted in France, where Auchan was established. However, the specific entity listed on the back, Zenalco, is headquartered in Alicante, Spain, and manages the sourcing for the group's private label products across various European markets. The ultimate ownership lies with the Association Familiale Mulliez (AFM), a French family-held holding company that controls a massive portfolio of retail brands globally.