President's Choice Pure Strawberry Jam

President's Choice (PC) is a prominent Canadian private-label brand owned by Loblaw Companies Limited. This Strawberry Jam is part of their 'Pure' line, which is typically manufactured within Canada using domestic and imported ingredients to supply their national network of grocery stores.

The brand was launched in 1984 under the leadership of Dave Nichol and Galen Weston to provide a premium alternative to national brands. It has since become one of Canada's most recognizable corporate brands, known for its innovation and quality-focused approach in the food and lifestyle categories. Today, it remains a cornerstone of the Loblaws retail empire, managed through their corporate headquarters in Brampton, Ontario.