Made O'Meter
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Beter is a well-established Spanish brand that specializes in beauty tools and personal care accessories. Founded in 1936 by the Rojo family in Barcelona, the company initially focused on the production of razor blades before diversifying into a wide range of cosmetic products, including the Nail Care Youth Color line shown here. The Youth Color collection is designed to combine vibrant nail aesthetics with treatment benefits, such as rejuvenation and protection of the nail plate.
The product is manufactured in Spain, where the company maintains its core operations and logistics. Beter remains a family-owned business, currently managed by the third generation of the Rojo family. They have successfully expanded their presence from a local Spanish manufacturer to an international brand available in over 40 countries across Europe, Asia, and America, maintaining their headquarters in Barcelona. They are recognized for their innovation in beauty implements and have several domestic and international pharmacies and retail chains as primary distribution partners.
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