Made O'Meter
Discover where a brand or product originates
Ajax is a globally recognized brand of household cleaning products. It was first introduced by the Colgate-Palmolive Company in 1947 as a powdered cleanser. The brand name refers to the mythological Greek hero Ajax, known for his strength, which was intended to symbolize the cleaning power of the product.
Over the decades, Ajax has expanded its product line from simple scouring powder to liquid detergents, window cleaners, and multisurface disinfecting wipes like the one shown. While the brand originated in the United States, its manufacturing is now decentralized, with production facilities located in various countries to serve local markets across Europe, North America, and Australia.
Today, the brand remains under the ultimate ownership of the Colgate-Palmolive Company, a major American multinational consumer products company. In some regions, specific product rights or regional distributions might be handled by local subsidiaries, but the core intellectual property and global brand management remain headquartered in New York City.
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