Björn Borg 5-pack Boxer

Björn Borg is a prominent Swedish lifestyle brand established in 1984, originally named after the legendary tennis player Björn Borg. The brand initially found its niche in high-performance tennis attire before revolutionizing the men's underwear market with its iconic '3001' boxer brief model. Today, it is synonymous with vibrant designs and premium quality cotton-stretch garments.

While the brand's creative direction and headquarters remain firmly in Stockholm, Sweden, manufacturing is carried out through a global network of suppliers. Primary production facilities are located in countries such as China, Turkey, and India to manage large-scale distribution. The brand is owned by Björn Borg AB, a publicly traded company on the Nasdaq Stockholm exchange.